gear for your everyday
TRUE was born out of the desire to do a lot with a little. Our mission is to create multi-functional tools that fit in your pocket, allowing you to tackle anything without having to quit, disrupt or postpone your daily activities.
TRUE is not just a name; it’s what the brand is about. The TRUE mission is to create products that maximize preparedness, while minimizing the space a product occupies by eliminating unnecessary bells and whistles. Our goal is to provide a wide range of portable, lightweight products that not only fit in your pocket (or bag or backpack) but also fit in your lifestyle enabling you to do a lot with a little—no matter where you are.