acg core values

purpose

We craft authentic products that enhance adventures and everyday life.

vision

To build iconic brands that: consumers believe in; customers trust; team members are proud of; and enhance our adventures and everyday life.

culture

We are empowered to succeed.

values

do what you say you'll do

accountable

  • Answer for any and all actions or inactions

  • Don't pass the buck

we're stronger together

collaborative

  • Demonstrate a One ACG mindset

  • Listen to other's input and seek out diverse perspectives

  • Communicate openly and honestly with respect

  • Innovate in all we do

we have each other's back, always

trustworthy

  • Do the right thing

  • Place confidence in teammates

  • Believe in the character, strengths and truth of others

  • Create lasting relationships based on faith in others