leadership team

John Walbrecht is the Chief Executive Officer of Alliance Consumer Group. With more than 30 years of experience in the outdoor and active lifestyle space, Mr. Walbrecht has led companies through critical moments, creating immense value for shareholders.

Prior to joining ACG, Mr. Walbrecht served in various leadership roles across market leading brands including as the Chief Executive Officer of Drake Waterfowl; as the President of Clarus Corporation for more than five years; as the President of Black Diamond Equipment for more than six years; and as the President & CEO of Fenix Outdoor for more than four years. During these roles, Mr. Walbrecht successfully implemented and executed on various turnaround strategies to drive results.

Mr. Walbrecht graduated with a B.A. in Marketing from University of Maryland and a B.S. in Economics from Brigham Young University. Mr. Walbrecht later earned an MBA from Brigham Young University Marriott School of Business.

As Chief Financial Officer, Mark A. Tripp leads the formulation and execution of the corporate financial strategy, financial reporting, accounting and treasury management. With 25+ years at the financial helm of several middle-market, private equity owned, consumer products companies, Mark is an accomplished strategist and hands-on leader who brings deep business acumen to the role of CFO.

Prior to joining ACG, Mark led financial strategies at Easton-Bell Sports for 15 years, as Chief Financial Officer overseeing strategic growth and acquisitions. Mark later joined Plano Synergy, as CFO, leading the makeover of the business prior to its sale. Most recently, he held the position of CFO at Mechanix Wear glove company, driving financial discipline into their business while organizing their finance and accounting teams to help guide the business forward. Mark holds a masters’ degree in accounting from Clarkson University.

As Chief Operations Officer, Phil is responsible for developing and executing our strategies to deliver our products across the globe to customers and consumers. As our brands and products expand, he leads his team of supply chain and distribution experts to assure we can meet or exceed our customers’ expectations. Phil brings more than 20 years of experience with Overhead Door, Haggar and most recently, AmesburyTruth, an innovative hardware supplier to the window and door industry. His positions have spanned inventory management, logistics, distribution and supply chain. In addition to formal training in six sigma, Phil received his M.B.A. from Texas Christian University, with a focus on evolving corporate strategies to accelerate growth.

As Chief Commercialization Officer, Allen is responsible for the commercialization strategy across all brands and products. Allen ensures our brands deliver authentic products that enhance adventures and everyday life. Allen has more than 20 years working with iconic brands at General Mills, Proctor and Gamble and Pure Fishing. His brand building-passion assures our customers and consumers will benefit from technological advancements, advancing product development through active curiosity and a focus on how to exceed marketplace expectations. Allen holds an MBA from the Anderson School at UCLA and a Bachelor’s Degree in Chemical Engineering from the University of Minnesota.