leadership team

The day-to-day management of Alliance Consumer Group and its brands falls on the Senior Leadership Team led by CEO, Chris Barley. All departments within the company report up to the these seven individuals, each of whom brings a wealth of knowledge to the table.

Chris Barley

chief executive officer

As CEO at ACG Brands, Chris leads the strategic vision and entrepreneurial spirit that extends throughout the company. Prior to joining ACG, Chris served as Chief Commercialization & Strategy Officer for Plano Synergy. Chris came to Plano Synergy by way of Synergy Outdoors, which he co-founded in 2002. Before entering the outdoor industry, Chris spent five years working in strategy and corporate development at Transamerica Corporation and JC Penney. Chris received a BBA in International Business and Finance from Loyola University New Orleans.

Allen Gerten

Senior Vice President - Brand and Product

As Senior Vice President-Brand and Product, Allen is responsible for the commercialization strategy across all brands and products. Allen ensures our brands deliver authentic products that enhance adventures and everyday life. Allen has more than 20 years working with iconic brands at General Mills, Proctor and Gamble and Pure Fishing. His brand building-passion assures our customers and consumers will benefit from technological advancements, advancing product development through active curiosity and a focus on how to exceed marketplace expectations. Allan holds an MBA from the Anderson School at UCLA and a Bachelor’s Degree in Chemical Engineering from the University of Minnesota.

Brandon Roach

Executive Vice President - New Product Development

As EVP - New Product Development, Brandon leads all efforts related to our company's product development. Brandon holds a Bachelors Degree in Business Administration with a Finance minor from the University of Texas at Arlington. Upon graduation, Brandon worked as a financial analyst for PepsiCo and later became a controller for the Ozarka Water Company (subsidiary of Nestle). After ten years in the corporate world, Brandon joined his brother-in-law Chris and co-founded Synergy Outdoors where he successfully developed and launched several new product categories. Departments that report up to Brandon include the Engineering, Industrial Design, and Product Development teams.

Phil Laster

Chief Operations Officer

As Chief Operations Officer, Phil is responsible for developing and executing our strategies to deliver our products across the globe to customers and consumers. As our brands and products expand, he leads his team of supply chain and distribution experts to assure we can meet or exceed our customers’ expectations. Phil brings more than 20 years of experience with Overhead Door, Haggar and most recently, AmesburyTruth, an innovative hardware supplier to the window and door industry. His positions have spanned inventory management, logistics, distribution and supply chain. In addition to formal training in six sigma, Phil received his M.B.A. from Texas Christian University, with a focus on evolving corporate strategies to accelerate growth.

Jackie Werblo

Chief People Officer

As Chief People Officer, Jackie leads our mission to assure that every team member is an ambassador of our brands. Jackie has more than 30 years of experience in human resources, consulting and coaching, focused largely within the consumer products industry. Within ACG Brands, she is responsible for our talent and leadership development, culture, rewards and recognition programs. Prior to joining ACG Brands, Jackie served as the Chief People Officer of Easton-Bell Sports for nearly a decade. Previous to that role, she was a practice leader for Mercer HR, a division of a global consulting firm. She is an accredited executive coach and holds a Masters Degree in Human Resources from Loyola University, Chicago. Jackie leads our team of people business partners, talent finders, and leadership developers.

Curt Berchtold

Interim Chief Financial Officer

Curt Berchtold has been appointed Interim Chief Financial Officer, effective August 15, 2023.